Just how far will Nike go to connect with its potential customers is evidenced with its new Nike SB Dunk High 420 Cheech & Chong shoe, a skateboarding shoe with a lot of hype around it and rightfully so. From the name itself to the marijuana-green laces, this is a shoe that is obviously designed to attract some attention. Sources say Nike plans to produce just 1,000 pairs of the Cheech & Chong shoes - certainly driving the cost demand for such a product through the roof. Some similar niche shoes created by Nike in the past have commanded hundreds of dollars.
I'm interested in your opinion here. Should Nike, a global brand representing athletes in virtually every sport on the planet be promoting a shoe so obviously associated with smoking pot? Personal views aside, isn't this product a little skewed from Nike's inspirational, encouraging "Just do it" tagline? That is unless Just do it also embodies the meaning of Just do drugs. So please share your thoughts: is this a harmless campaign aimed at connecting Nike with pot-smoking skateboarding aficianadios or a campaign that advocates pot-smoking among young adults, who are generally the individuals into skate-boarding?
