Okay, so anyone who knows me (loved one, client or friend) knows that I am a huge advocate for social media and have recently been touting social media as "the new mass media". Just this week I have given three presentations on how to use social media and I came across this news from The Gap this afternoon, which made me squeal with delight.
The Gap will not be using its tried and true television advertising for its "Born to fit" fall ad campaign. That's right folks. The Gap is trading in its old denim for the new media...Facebook! They will have print ads, cinema ads and outdoor - all driving traffic to their Facebook page! I love it! The message they are sending to others is loud and clear...be there or be square.
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