Friday, September 24, 2010

Sherwin Williams "Bees" Commercial Showcases the Fun of Choosing Paint

I really like the new Sherwin Williams Commercial! The idea of the bees decorating their hive with color is a cute analogy of people redecorating their homes with paint. The use of color is clever and fun. The music is hip and whimsical. Overall I think the commercial has a simple, feel good vibe to it that positions Sherwin in a positive light to consumers.

Thursday, September 16, 2010

High Fructose Corn Syrup Today...Corn Sugar Tomorrow?

The Corn Refiners Association (CRA) has petitioned the Food and Drug Administration to allow manufacturers to use the term "corn sugar" instead of the now mandated "high fructose corn syrup" on ingredient lists, which has received a great deal of negative publicity in recent years.

According to CRA, research indicates that consumers are confused by labeling. Although regular sugar and high fructose corn syrup have the same amount of fructose, nearly 58 percent of consumers believe that high fructose corn syrup has more and is a less healthy ingredient than regular sugar.

From a branding standpoint this is an interesting case of a product (in this case an ingredient) having a negative perception based on consumer perceptions - although it really is not as bad as people perceive. 

Thursday, September 9, 2010

Is Facebook the New Email?

It's interesting how many of us are connected to Facebook for all or most of the day. Of course that does not mean that we're just sitting around Facebooking and nothing else. Most of us are working or doing something else while on Facebook.

In a report by Morpace Omnibus about Multitasking while on Facebook, users indicated they are typically doing other tasks while using Facebook.

The survey used to compile the report asked facebook users to select the other activities they engage in while using Facebook. The results were as follows:

  • 68% check email
  • 55% search the Internet
  • 47% watch TV
  • 35% listen to music
  • 29% talk on the phone
  • 24% shop or do research
This got me thinking. Is Facebook the new email? We're always connected to it online, on our mobile phones, etc just as we are with email. And to take it a step further, in younger generations like my daughter's, they don't even use email anymore. They use Facebook to communicate with their peers. Interesting