Monday, November 23, 2009

AOL Rebranding

Is it just me or is society homogenizing to the point where all logos created today are trying to achieve that same modern look? It's like they all want to be Apple or Target clones or something? Case in point: take a look at the new AOL logos. Okay the two on the right upper and bottom are not too bad but look at some of these...the fish...the hand. I mean really?

AOL please take note. You are not Apple, You are not Google. You are not Target. You are more like a Microsoft (albeit not as successful) and changing your logo into a fish is not going to change that.

Thursday, November 19, 2009

Get Real with Caribou Coffee?

Looks like Starbucks will have a little more competition this holiday season as Caribou Coffee unveils its first ever TV campaign to generate awareness about the boutique coffee brand. Of course this is a very different strategy than that used by Starbucks who largely built their brand on a public relations/word-of-mouth platform. I'd be interested in seeing the results the TV campaign will bring and how success will be measured (i.e. increased sales, store traffic, awareness).

I like Caribou but at the end-of-the-day I'm a Starbucks girl!

Find more videos like this on AdGabber

Tuesday, November 10, 2009

Facebook - The World's Super Media for Today's Advertising

I attended a Facebook presentation this afternoon that was sponsored by the Canton Ad Federation. Everyone knows Facebook is huge but not everyone realizes the huge advertising super media Facebook has become.

Building a brand on Facebook is critical to marketing success in today's economy (particularly for consumer products companies). Facebook provides all sorts of engagement level ads: basic ads you see with text and call to action, rich media ads that integrate video and or sound, reach blocks that blast the whole Facebook network for a period of time such as one day, etc. And there are also applications created to build brand awareness and engagement on Facebook.

To many people, Facebook has replaced email as a common means of communicating. This means any business owner or marketer must evaluate whether they should be building their own brand community on Facebook and/or advertising on Facebook to reach potential customers.

For more information on Facebook marketing visit or contact me.