Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Wednesday, May 27, 2009
Candy Bar Commercial For New Fling
Using sex to sell products...how original. Okay, maybe it works...but doesn't it work more on men then women. One would think. So who's the target audience for the new Mars "Fling" (skinny 85-calorie chocolate bar)? Watch the new spot. You decide. I think it's bad branding. "Naughty but not that naughty" just doesn't make the cut for me. Tell me I'll look better in my bathing suit. That's what women care about! That's why we cut calories.