Wednesday, May 27, 2009

Candy Bar Commercial For New Fling

Using sex to sell original. Okay, maybe it works...but doesn't it work more on men then women. One would think. So who's the target audience for the new Mars "Fling" (skinny 85-calorie chocolate bar)? Watch the new spot. You decide. I think it's bad branding. "Naughty but not that naughty" just doesn't make the cut for me. Tell me I'll look better in my bathing suit. That's what women care about! That's why we cut calories.

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