Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Friday, June 12, 2009
New Heinz Bottle Spot True to Legacy of Heinz Brand
Just watched the new Heinz "Bottle" :60 spot (produced by Abbot Mead Vickers BBDO). Love it! I think it does an excellent job of reinforcing the Heinz Company's "anticipation" positioning and of reinforcing their leadership in the ketchup category.
Akron craft beer girl, Marketer by day, Runner & Triathlete by night, Racing for Snakebite Racing Team, Ambassador for the Rite Aid Cleveland Marathon and Skirt Sports, Mom, Writer, Yogi, Adventure Lover.