Showing posts with label new heinz ketchup tv spot. Show all posts
Showing posts with label new heinz ketchup tv spot. Show all posts

Friday, June 12, 2009

New Heinz Bottle Spot True to Legacy of Heinz Brand

Just watched the new Heinz "Bottle" :60 spot (produced by Abbot Mead Vickers BBDO). Love it! I think it does an excellent job of reinforcing the Heinz Company's "anticipation" positioning and of reinforcing their leadership in the ketchup category.