Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Thursday, July 9, 2009
Latest Facebook Stats
The latest Facebook stats released indicate an aging demographic for the popular online social network. Facebook at one point was dominated by college students and while many in that age group are still using Facebook, so too are young and middle-aged professionals.
According to new research by istrategylabs, the latest stats show a staggering 513% increase in Facebook users 55+. Facebook users aged 35-54 has seen almost a 200% increase and ages 25-34 have seen a 60% increase. This is according to data analyzed over the last six months. Also, important to note that as the older population increases, the high-school and collge-aged users are decreasing from 15-20%.