I attended a Facebook presentation this afternoon that was sponsored by the Canton Ad Federation. Everyone knows Facebook is huge but not everyone realizes the huge advertising super media Facebook has become.
Building a brand on Facebook is critical to marketing success in today's economy (particularly for consumer products companies). Facebook provides all sorts of engagement level ads: basic ads you see with text and call to action, rich media ads that integrate video and or sound, reach blocks that blast the whole Facebook network for a period of time such as one day, etc. And there are also applications created to build brand awareness and engagement on Facebook.
To many people, Facebook has replaced email as a common means of communicating. This means any business owner or marketer must evaluate whether they should be building their own brand community on Facebook and/or advertising on Facebook to reach potential customers.
For more information on Facebook marketing visit www.facebook.com/marketing or contact me.