Is it just me or is society homogenizing to the point where all logos created today are trying to achieve that same modern look? It's like they all want to be Apple or Target clones or something? Case in point: take a look at the new AOL logos. Okay the two on the right upper and bottom are not too bad but look at some of these...the fish...the hand. I mean really?
AOL please take note. You are not Apple, You are not Google. You are not Target. You are more like a Microsoft (albeit not as successful) and changing your logo into a fish is not going to change that.