Celebrities have powerful brands much like companies and products. Should celebrities be expected to have a higher standard of moral behavior, the same as everyday people or lesser standards because they have more power and money than the average Joe?
By now we've all heard about Tiger Wood's affair(s). Is it really that surprising? While he is a genius on the golf course he is still merely human. And apparently a human who makes bad decisions much like Kobe Bryant, Bill Clinton, David Letterman, Madonna, and all the others who have harmed their marriages because they didn't control their urges. Or what about Michael Phelps and Amy Winehouse - both talented individuals who indulged themselves in recreational drug use? Or what about Snoop Dogg and other celebrities that have been arrested for violent behaviors?
Does the fact that these celebrities have problems make us relate to them more? Does it affect our own views of what is and is not acceptable or moral behavior? I can't say and it's not my position to judge people only to ask if celebrity brands affect us.