For some reason Blogger is not letting me post a comment on my own blog but I want to respond to the very insightful comment that was posted anonymously this morning.
I think that Google and other "online" companies advertising in the Superbowl says advertising in the Superbowl is still one of the best ways to mass advertise. Just that it is up to the individual companies as to whether they are seeking that mass "top-of-mind" awareness that you get during the Superbowl and the week or two after versus a longer term customer relationship strategy like using social media.
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