Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Wednesday, March 31, 2010
Who Knew Paper Towels Could be So...Hip?
OMG! Love it. Who knew that promoting paper towels could be so hip and fun? I love the nerdy scientist meets inner rapper concept. Very fun way of showing off the product and reaching out virally to the younger generations.
Akron craft beer girl, Marketer by day, Runner & Triathlete by night, Racing for Snakebite Racing Team, Ambassador for the Rite Aid Cleveland Marathon and Skirt Sports, Mom, Writer, Yogi, Adventure Lover.