Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Monday, April 19, 2010
The Boston Marathon Brand
Wow! What an exciting day for running and runners everywhere! Especially for those running in the 114th annual Boston Marathon and those there to cheer them on! While I wasn't there to run or physically cheer for my friends - I was there in spirit and know many other people were too. The Boston Marathon is widely recognized as one of road racing's premiere annual events for a number of reasons including its longevity and also the need to "qualify" to be able to participate in the race. With such wide popularity and prestige, a limitless amount of runners would LOVE to be there to participate but alas NOT EVERYONE can run it due to time and capacity issues. To Boston Qualify aka BQ is considered prestigious for serious amateur runners who have trained hard (sometimes tirelessly) to be able to participate in such a world-class running event. Even watching the event online as a spectator was awesome because the runners and crowd exude energy!
While other marathons such as New York and Chicago have gained clout, Boston is still by far the rolls royce of marathons as runners from all over the world come to compete for the chance to be recognized. Boston is the power brand of marathons and I hope to be there running it and experiencing it firsthand in 2011! Fingers crossed!