Really Ohio Department of Health? I'm going to have to call this new ad campaign promoting breast milk a fail. Some even consider it an epic fail - including my teenage daughter and her peers who quote say "it's nasty, nobody wants to look at breast milk"! I have to kindof agree that the message and the image are not very attractive. Is the milk all over the baby's face really needed to convey the point? What's next...showing the breast?
So this is my little plea to the Ohio Department of Health. Please rethink the branding for this campaign. How about something like Breastfeed your baby for optimal health and just show a healthy, happy baby? This campaign is just bad.