Wednesday, July 28, 2010
Brand Loyalty is a lot like Love
For example if you ask any Apple fan to explain to you their loyalty you will quickly see their loving emotions evoked. Other strong brands that often build loyalty include Starbucks, Dunkin Donuts, Nike, Blackberry, Ford, Chevy, VW or just about any car brand, Trek or Specialized or Cannondale road bikes, Garmin, Gatorade, Grey Goose vodka, etc. I could go on and on but you see where I'm going with this.
So the question is do you love the brand you're with or try something new from time to time? The brands hope you remain loyal but just as people sour on relationships so to do brand ambassadors abandon ship sometimes. How do brands ensure their loyal customers stay loyal? As with love the best they can do is treat people well, meet their expectations and continue to provide quality and innovation in product or service.