Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Tuesday, July 20, 2010
Online Video Continues to Grow
Want proof that online videos are a good idea for promoting your business, product or service? According to the latest data released from Nielsen concerning June 2010, online video consumption was up 1.3% over June of last year and 4% over last month. That's more than 10 billion videos being streamed within a month!
Additionally average time spent watching video is up 3.1% over June of last year and 2.5% over May - showing that users are watching more intently.
Of course YouTube is the top channel for online video but others following in unique users for June after YouTube were Yahoo, Facebook, Microsoft Sites, Google and Hulu.
It's important to assess where your audience is before selecting specific marketing tactics but if you're audience includes web-savvy teens and adults you will certainly want to consider online video as part of your overall marketing effort.