Friday, September 24, 2010

Sherwin Williams "Bees" Commercial Showcases the Fun of Choosing Paint

I really like the new Sherwin Williams Commercial! The idea of the bees decorating their hive with color is a cute analogy of people redecorating their homes with paint. The use of color is clever and fun. The music is hip and whimsical. Overall I think the commercial has a simple, feel good vibe to it that positions Sherwin in a positive light to consumers.

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