Thursday, November 4, 2010

Political Advertising aka "Badvertising"

It happens every time an election approaches (especially a key election). Political candidates vie for their positions and the rest of us non-political beings are subjected to some of the worst advertising known to man. Something I like to call "badvertising".  Badvertising is advertising gone wrong. The sad part is that these ridiculous ads are often effective at getting peoples' attention. The fact that they are so bad leads people to remember them and make fun of them and they succeed in getting their message out albeit in a bad way.

This morning I shared a link on Twitter to Adweek's blog called Election 2010: The 10 Freakiest Campaign Ads. You can read their whole article here  It is worth viewing if like me you enjoy making fun of badvertising.

I wanted to share with you one exceptionally bad political ad. Now I am all for hip-hop music. On my running playlist you will find everything from Beastie Boys to Jay-z to Little Wayne. That being said, using a very poorly produced hip-hop video in a political ad campaign is strongly discouraged!

If you're thinking about running for office I applaud you for wanting to get involved! We need good people in office! But I ask you to PLEASE have some dignity and use a professional advertising agency or marketing professional to develop your campaign.

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