First of all, $4 footlongs just doesn't roll off the tongue with quite the same ease as $5. Okay, I guess if it's an all-out price war then maybe Quizno's will up its volume for the short term. A temporary solution to the overarching Quiznos problem. Problem: Quizno's is a me-too brand in the sandwich category and has yet to develop its own meaningful brand identity. I mean who are they? I honestly can't say. Subway, on the other hand, has long-standing brand recognition. And healthy and fresh coupled with price is what Subway claims to be best at.
Secondly, using sex to sell sandwiches may not be the strongest approach...especially against a solid family-centered brand like Subway. Tying to differentiate this way will likely backfire. I really think Quiznos just needs to figure out how they're different from Subway versus trying to just be cheaper. That works for Wal-mart but not for everyone. And it only works on wooing consumers who solely care about price.