Tuesday, March 24, 2009

Can the World Forgive Vanilla?

Vanilla Ice Apologizes for 'Ice Ice Baby' in Virgin Mobile Ad, Not for Flowing 'Like a Harpoon Daily and Nightly' (Video)

I think Virgin Mobile's use of Vanilla Ice in their new commercial is just too funny. Vanilla Ice is a great case study on branding based on authenticity. Given that the whole Vanilla Ice debacle happened years before the social media evolution...it will be interesting to see if people are willing to give him another chance.  

Visit the link here and you can view the spot and at the end Virgin points to a website where you can vote on whether or not you can forgive Vanilla. 

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