Wednesday, April 22, 2009

Land Rover Uses Twitter for New Ad Campaign

Land Rover recently launched a new ad campaign...but it's not your average everyday media being used. The new campaign was launched largely through the use of Twitter (yes Twitter) and out-of-home items like taxi TVs and outdoor boards.

The campaign is an effort to try and build online conversation regarding the release of the new Land Rovers at the New York Auto Show.  According to AdAge, Twittad (a social media network) was tapped by direct marketing agency Wunderman to help with the launch.

To see details about the campaign on Twitter, search the hashtag #LRNY (think of a hashtag as a keyword for Twitter).  

Many companies are trying to incorporate Twitter into their online marketing efforts. This is a good example of how Land Rover has done that. I think we'll be seeing and hearing much more about advertising on Twitter over the next 6-12 months.

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