Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Wednesday, May 19, 2010
The Rise of Foursquare
How do we know that Foursquare has gained momentum and credibility as the next big social network?
First of all, big consumer brands are getting on board with the technology. Just this week Starbucks announced that it is integrating Foursquare into its Frappacino "Have it Your Way" promotion. Foursquare mayors at Starbucks nationwide are receiving a substantial discount on the beverage through the end of the promotion.
Second, Facebook is looking at geo-location as the next phase of its mega platform. If Facebook is on board with the technology that speaks volumes. There are even rumors of Facebook buying Foursquare though I haven't heard anything to substantiate those rumors yet.
Also, the movers and shakers of business and marketing have adopted the technology. When the influencers are on board the masses usually follow as we saw with the explosive growth of Twitter last year and Facebook's non-stop growth.
Finally, if you do happen to get on Foursquare you may just get sucked in from the sheer fun and competitiveness of the game-like app. Just today I became mayor of a couple of venues and unlocked some new badges and I find myself liking it more and more.