Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Monday, May 17, 2010
Twitter Tops Social Tools for Social Media Marketers
According to research conducted by Social Media Examiner and reported by eMarketer, Twitter tops the list of most used social media tools by marketers.
The survey, which was administered in January of 2010 asked marketers to identify which tools they use most. The results were as follows:
• Twitter - 88%
• Facebook - 87%
• LinkedIn - 78%
• Blogs - 70%
• YouTube or other video site - 46%
• Social bookmarking sites (i.e. Delicious) - 27%
• Forums - 26%
• Digg, reddit, Mixx, etc - 22%
• Ning sites - 17%
• MySpace - 11%
If you're in marketing and not sure what to think of Twitter or how to effectively use Twitter, my advice is talk with Twitter users and solicit their feedback. I'd be happy to talk with anyone about my thoughts on why Twitter is the preferred network for marketers, including myself.