Commentary, conversations, observations and factoids about marketing, branding and social media strategy and applications.
Tuesday, June 1, 2010
The King of Brands in Sports & Cleveland
How popular do you have to be to have your own appreciation day? Where a region (such as Northeast Ohio) cares so much about your contribution that they will go to almost any length to keep you local? Well, if you're Lebron James a.k.a. King James this is your reality.
On June 19th The City of Akron, University of Akron and a number of other sponsors and supporters will gather in Akron at Infocision Stadium to show their appreciation and admiration for the King. Why would a community do such a thing? Because for years, Lebron has been an integral part of our community. An Akron native, he leads our beloved Cavs and continues to support causes throughout the community and bring recognition to the region for sports excellence.
Lebron is a more than a professional basketball player. He is a symbol of hope and a source of energy for our region. He is the King of brands in basketball and the King of brands in our community. Losing him would be an immense loss. For information about Lebron James Appreciation Day, visit www.lebronday.com and if you're available that day go out and show your support!