Online Video Continues to Grow

Want proof that online videos are a good idea for promoting your business, product or service? According to the latest data released from Nielsen concerning June 2010, online video consumption was up 1.3% over June of last year and 4% over last month. That's more than 10 billion videos being streamed within a month!

Additionally average time spent watching video is up 3.1% over June of last year and 2.5% over May - showing that users are watching more intently.

Of course YouTube is the top channel for online video but others following in unique users for June after YouTube were Yahoo, Facebook, Microsoft Sites, Google and Hulu.

It's important to assess where your audience is before selecting specific marketing tactics but if you're audience includes web-savvy teens and adults you will certainly want to consider online video as part of your overall marketing effort.

The YouTube Era

YouTube has reached one billion views per day! That number boggles my mind. YouTube is celebrating this milestone by showcasing a special version of its logo and rightfully so.

If your company has any video content be sure that you're not missing out on the opportunity to strengthen or even build your brand through the use of video marketing on YouTube. If you haven't done so already, you can create your own YouTube channel and upload your video and multimedia content to share on YouTube and link to other sites such as your own website and social media networks. If you're in need of help getting this setup or in generating the actual content contact me and we can chat.

Nielsen Data for March 2009 Shows Growth in Search & Video Marketing

The latest Nielsen data for search and video show continued growth in online use for research and entertainment. It's hard to imagine that just ten years ago the Internet was still a baby. 

According to Nielsen search data for March 2009:

• Search was up 16.7% over March of 2008
• Google owned 64.2% share of search
• Yahoo Search has gained a little ground (1.7%) on Google for a total of 15.8%
  
• MSN ranked third in share of the search market at 10%

According to Nielsen video data for March 2009:

• Number of video streams in March reached 9.7 billion (up 8.7% over last month)
• Google-owned YouTube is top-rated with 5.48 billion streams
• Hulu has the second spot with 348 million
• Yahoo ranks third followed by Fox Interactive Media, Nickelodeon Kids and Family Network.

These numbers are further proof that your brand should be highly engaged in search, video and other types of interactive marketing.